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Ping the World

Thursday, April 26, 2007

Microsoft's Sexy Search Avatar

Just stumbled across this site in my stats this morning, and I can't believe I've missed it up til now. Ms. Dewey is an attractive search assistant from Microsoft, of all places, meant as an experimental interface for MSN search. Played by actress Janina Gavankar, best known for her role as Papi in The L Word, Ms. Dewey debuted in October 2006. She flirts, pouts, and entertains while waiting for your search term, then produces standard MSN search results, annotated with amusing commentary. She makes various random gestures while waiting, producing various props from behind her desk. She got quite frustrated with me, leaning forward to tap on my screen when I had failed to type anything for several seconds.

According to Wikipedia, Ms. Dewey is a viral marketing campaign — Microsoft is not actively marketing the site, but relying on the user community to spread the word. Her responses actually consist of about 600 video clips recorded over several days.

To experience her fully, you'll need the Flash player, as well as a high bandwidth connection. Check her out!

2 comments:

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A.B. said...

can't wait until i can custom her clothes i'd dress her up like a barmaid ha ha