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Wednesday, April 12, 2006

At-a-glance Global Page Rank Info!

Anyone struggling to optimize site content for better search engine positioning will sooner or later have reason to obsess over Google's secretive Page Rank formula, the numerical weighting the search giant assigns pages in order to sequence results. I have long wished there was an easier way to determine page rank than viewing each WebLens page, one at a time, in the Google toolbar. Now there is.

As reported yesterday in SearchEngineWatch, WebMasterEyes is a handy little utility that overlays Google page rank icons on every link in any page viewed onscreen. The result is literally an at-a-glance overview of the page ranks of all pages linked from anywhere. Try it yourself. This one's a keeper!

The only down side is the rather slow response time. But when you think about the job this little tool is doing, it's not an unreasonable wait.

Addendum: Some people claim a page rank of 5 or better is key to getting high placement. But, as SearchEngineWatch observes, "Google PageRank is not the final say in ranking well in Google. Google claims it is used for determining crawl frequency and other ranking aspects. But many SEO professionals have uninstalled the Google toolbar, to make a statement about PageRank's worth."
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